Qualitative Market Research
QMR is basically used to understand consumer perception, beliefs, attitudes, intentions, motivations, and behavior. For this one must collect the opinions of the customers through a well-defined tool. And then searching for the questions and reaching to the reality behind those above aspects. Aims to understand why customers behave in a certain way or how they may respond to a new product or service. Focus groups and interviews are common methods used to collect qualitative data.
Qualitative market research services are below:
- Web-base survey
- Online focus group
- One-to-one in-depth interview
- Market research observation method